What it covers
SEO, social media, online advertising, web presence, and campaign analytics.
IT Professional Training · ICDL Professional - Digital Marketing
ICDL Professional Digital Marketing
The Digital Marketing module covers key concepts and skills for creating web presence, optimizing content for search engines, using social media platforms, selling online, managing advertising types, and improving campai...
- 6
- Focus blocks
- ICDL
- Certification track
ICDL Module
Digital Marketing
Develop the skills needed to plan, execute, and measure an effective digital marketing campaign.
Skills Snapshot
- Digital Marketing Concepts
- Web Presence
- Social Media Setup
- Social Media Management
Module Overview
Who it is for
Entrepreneurs, students, SMEs, and professionals building modern marketing capability.
Why it matters
Digital channels drive growth and require measurable, practical marketing execution.
Category Breakdown
- Digital Marketing Concepts
- Key concepts • Planning
- Web Presence
- Web presence options • Website considerations • Search Engine Optimisation
- Social Media Setup
- Social media platforms • Social media accounts
- Social Media Management
- Management services • Promotion activities • Engagement, lead generation, and sales
- Online Marketing and Advertising
- Online advertising • Email marketing • Mobile marketing
- Analytics
- Web analytics • Social media insights • Email and advertising analytics
Learning Outcomes
- Understand key concepts and terms in digital marketing
- Recognise major tactics and when to use them
- Identify tools and platforms and their use cases
- Outline campaign options and practical considerations
- Interpret analytics and insights to measure results
